DERMAWARE
A Crisis of Habits, Not Resources." At Dermaware, we tackle the dermatological crisis in Peru through technological education and behavioral change. By bridging the gap between medical expertise and digital accessibility, we empower communities across all socioeconomic levels to build a lasting culture of skin cancer prevention.
Human-Centered Education We leverage Human-Centered Design (HCD) to transform complex clinical information into dynamic, fast, and easy-to-digest educational experiences. Our goal is universal accessibility—ensuring that life-saving knowledge is understood by everyone, regardless of their background.
Data-Driven Insights We don't just design; we investigate. We collect real-time user data to identify critical pain points in health habits. This data serves as the foundation for our ongoing academic research, as we develop a formal research paper to prove how UX and technology can effectively solve public health challenges.
CASE STUDY
2026
ROLE
3-6 month validation and formalization phases.
TIMELINE
Founder & UX Lead
TEAM
20-person cross-functional organization, including graduated physicians (MDs)
INDUSTRY
HealthTech / Social Impact
THE MISSION
To transform a "Crisis of Habits" into a "Culture of Prevention" by using Human-Centered Design to make clinical knowledge accessible, fast, and universal.
STRATEGIC VALUE:
DermAware bridges the gap between medical scarcity and public health necessity. By evolving from a grassroots initiative into a Social Innovation & Research Organization, we create a sustainable ecosystem where corporate wellness funds community safety. This model strengthens our partners' brand reputation while saving lives through systemic design.
OBJECTIVES:
The team’s goal was to dismantle the dermatological care gap by transforming primary and secondary prevention into a scalable, gamified habit. We aimed to inform and educate children and high-exposure adults (teachers, firefighters, workers) while gathering robust field data for international scientific validation.
RESULTS
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"Access to a dermatologist is a statistical privilege in Peru; we designed a solution to make prevention a universal right."
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Global Partnerships: Secured strategic alliances with industry leaders like ISDIN.
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Medical Leadership: Scaled and led a 20+ member team, including graduated physicians (MDs).
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Systemic Efficiency: Designed and implemented the "40/20 Protocol" to optimize field operations and data accuracy.Evidence-Based UX: Developed a formal research paper based on user pain points to prove the link between design and health prevention.
MESURABLE IMPACT & LEADERSHIP
"Access to a dermatologist is a statistical privilage in Perú ; we engineered a solution to make prevention a universal right."
-DermAware
20+
Team Members (Including MDs & Researchers)
100%
Clinical Accuracy Validated by medial board
International Study by ISDIN
METRIC
Pilot Validated
Universal Awareness
Gamified "edutainment" modules designed for children, but adapted for firefighters and workers to ensure engagement across all literacy and age levels.
Strategic Co-Marketing
Partnering with global brands like ISDIN to secure product donations, turning their social responsibility into a high-impact marketing channel that reaches the "unreachable" 70%.
Infrastructure as Service:
Deploying free community dispensers and Raschel Mesh (solar shading) in schools and fire stations, providing immediate physical relief where medical consults are unavailable.
CUSTOMERS FIRST , COMMUNITY GOALS
Maria Pontelo
"I have to choose between buying a sunscreen or feeding my baby for two days"
Marco Hurtado
“I spend 8 hours under the sun at the fire station, and I never realized my skin was at risk because I had never learned how to take care of it, and it wasn’t my priority.”
Carla Gonsalez
"I want my students to be safe during recess, but our school has no shade and no budget for it."
