Spoonable Lab: Digital Transformation for Artisan Pastry.
To translate the exclusivity of an artisan dessert workshop into a premium mobile interface, eliminating the friction between a gourmet craving and the final delivery.
ROLE
UX Reasercher
UX/UI Designer
TOOLS
Adobe Illustrator, photoshop, Figma, AI
DELIVERABLES
User Reaserch, User Flows, Wireframes,
Prototypes ,Usability Studie
TIMELINE
Jul 2025-Oct 2025
BRIEF
Spoonable Lab is a premier artisan pastry brand based in Mooresville, NC. Known for its "Lab" approach to dessert—where traditional recipes meet modern experimentation—the brand requires a dedicated mobile commerce platform. The goal is to move away from third-party delivery apps and manual social media orders to a proprietary, high-conversion digital ecosystem.
THE PROBLEM
Market Gap: Premium dessert consumers often face "manual" ordering processes (WhatsApp/DMs) that lead to slow response times, lack of real-time inventory, and logistical confusion.
User Frustration: High-end customers want a seamless checkout experience that matches the aesthetic quality of the product they are purchasing.
THE GOAL
Build a proprietary D2C (Direct-to-Consumer) mobile platform to eliminate reliance on third-party apps and provide a seamless, high-end "Digital Dark Kitchen" experience.
THE CONCEPT
The brand identity bridges the gap between Indulgence and Precision.
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Cuchareables: A sensory-first concept where every layer is scientifically balanced so that every spoonful offers the perfect ratio of textures (crunchy, creamy, and soft).
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The Lab: A commitment to hygiene, artisan craftsmanship, and small-batch production that ensures maximum freshness.
